Niche marketing success is easier when you learn to “drill down” to a tightly focused portion of the market.
The dictionary describes the word “niche” as a focused, targetable portion of a market sector. The key words here are “focused” , “targetable portion”, and “sector”. The term “sector” is defined as a subdivision.
So when we talk about a market niche, we are referring to a small portion of a subdivision of a marketplace. (A segment of a segment of the whole.) The portion we are talking about is further qualified by the words “Focused” and “Targetable”.
Many people fail even though they have good products, because they get lost in the crowd by targeting too general a marketplace. Internet marketing success comes to those who corner the market in a niche. If you wanted to set up a web site about Walleye fishing, you would never want to use “fishing” as your niche title and keyword.
Fishing is a broad marketplace. It would be almost impossible to get to first page with Google for the term “fishing”. There are 164,000,000 competition sites.
Drill down.
Walleye fishing would be an easier market to break into, but there are so many types of Walleye fishing, you could still drown in the marketplace. Google shows 452, 000 competing sites.
Drill down.
Lake Walleye fishing techniques is a much more focused niche. Now we are down to 7600 competition sites. This would be a fairly simple market to break into. You could dominate here.
Drill down.
Fall lake Walleye fishing techniques leaves you only 8 competing sites. You can dominate here.
You can see the advantages of “drilling down” to find a very tight niche. By doing so you can literally become Google’s authority site in the niche. Niche marketing success depends on how tightly you focus.
By: Arlin L Audrain About the Author:
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Arlin Audrain.
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